Break-even ROAS Calculator
Estimate your break-even ROAS and maximum ad spend per order after product, shipping, and fee costs.
Inputs
Enter your assumptions. Percent fields use plain percentages (for example: 2.9).
How to use this calculator
- Enter consistent inputs for AOV ($), COGS ($), Shipping ($), and Payment Fee (%).
- Adjust one variable at a time to measure true sensitivity.
- Review Payment Fee, Max Ad Spend per Order, and Break-even ROAS before deciding on budget, pricing, or channel changes.
Input and output checklist
Inputs
- AOV ($)
- COGS ($)
- Shipping ($)
- Payment Fee (%)
- Other Variable Cost ($)
Outputs
- Payment Fee
- Max Ad Spend per Order
- Break-even ROAS
- Status
Break-even ROAS Calculator FAQ
What does the break-even roas calculator calculate?
It estimates Payment Fee, Max Ad Spend per Order, and Break-even ROAS using AOV ($), COGS ($), Shipping ($), and Payment Fee (%) and the formulas shown on this page.
When should I use the break-even roas calculator?
Use it before changing prices, discount policy, ad budget, or operations assumptions so you can test impact first.
How should I interpret the output?
Use the results as scenario-planning references. With the default inputs on this page, sample outputs are Payment Fee: $2.90; Max Ad Spend per Order: $59.10.
Is this calculator free and can I share it with my team?
Yes. The calculator is free to use and you can share the page URL directly for collaborative planning and review.