CAC Calculator
Calculate customer acquisition cost from sales and marketing spend.
Inputs
Enter your assumptions. Percent fields use plain percentages (for example: 2.9).
How to use this calculator
- Enter consistent inputs for Sales & Marketing Spend ($) and New Customers.
- Adjust one variable at a time to measure true sensitivity.
- Review CAC before deciding on budget, pricing, or channel changes.
Input and output checklist
Inputs
- Sales & Marketing Spend ($)
- New Customers
Outputs
- CAC
CAC Calculator FAQ
What does the cac calculator calculate?
It estimates CAC using Sales & Marketing Spend ($) and New Customers and the formulas shown on this page.
When should I use the cac calculator?
Use it before changing prices, discount policy, ad budget, or operations assumptions so you can test impact first.
How should I interpret the output?
Use the results as scenario-planning references. With the default inputs on this page, sample outputs are CAC: $83.33.
Is this calculator free and can I share it with my team?
Yes. The calculator is free to use and you can share the page URL directly for collaborative planning and review.
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