LTV Calculator
Estimate customer lifetime value in simplified and subscription modes.
Inputs
Enter your assumptions. Percent fields use plain percentages (for example: 2.9).
How to use this calculator
- Enter consistent inputs for LTV Model, AOV ($), Purchase Frequency / Month, and Gross Margin (%).
- Adjust one variable at a time to measure true sensitivity.
- Review Model Used and LTV before deciding on budget, pricing, or channel changes.
Input and output checklist
Inputs
- LTV Model
- AOV ($)
- Purchase Frequency / Month
- Gross Margin (%)
- Average Lifetime (Months)
- ARPA ($ / month)
- Gross Margin (%)
- Churn Rate (%)
Outputs
- Model Used
- LTV
LTV Calculator FAQ
What does the ltv calculator calculate?
It estimates Model Used and LTV using LTV Model, AOV ($), Purchase Frequency / Month, and Gross Margin (%) and the formulas shown on this page.
When should I use the ltv calculator?
Use it before changing prices, discount policy, ad budget, or operations assumptions so you can test impact first.
How should I interpret the output?
Use the results as scenario-planning references. With the default inputs on this page, sample outputs are Model Used: Simplified; LTV: $693.00.
Is this calculator free and can I share it with my team?
Yes. The calculator is free to use and you can share the page URL directly for collaborative planning and review.
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